Susan Harvey

Susan (Sue) Harvey


Sue established New Direction Strategy to help organizations do change better. Her work builds on two decades of experience in complex organizations, deep communications expertise, a system-level perspective and a belief in the power of teams’ innate wisdom and creativity to solve problems in unexpected ways.

Over her 20-year career in business, non-profits and government, Sue has been involved in organizational changes from every angle – as a leader, as a team member, and as a C-suite advisor. Before founding New Direction Strategy, she served for more than 15 years at Massachusetts’ largest health plan, Blue Cross Blue Shield of Massachusetts, in roles including Chief of Staff to the CEO and Senior Director of Member & Provider Communications.  Earlier in her career she was Deputy Communications Director for the Minority Leader of the U.S. House of Representatives, executive-on-loan to the Rose Kennedy Greenway Conservancy, and a public affairs consultant with clients including Home Depot and the San Francisco Recycling Program. 

Through the course of her career she has:

  • Managed successful executive leadership transitions
  • Built teams from vision to org chart to award-winning execution
  • Designed and facilitated dozens of educational, team building and strategic planning workshops
  • Advised non-profits on strategic planning, communications, and organizational change
  • Created messaging strategies and related communications for a range of audiences including national media, regulatory agencies, industry associations, and internal employee groups

A Williams College graduate, Sue is certified in the PROSCI Change Management methodology, and completed the Center for Creative Leadership’s Leadership Development Program and UMass Boston’s Emerging Leaders Program. She is a recipient of the Wonder Woman Award from the Massachusetts Women’s Political Caucus.

Sue lives outside Boston with her husband, two children, one dog, and seven fish, who give her ample opportunity to practice flexibility in times of change.

“What she finds on the other side are new and wonderful adventures in a very different world.”
– Lewis Carroll, Through the Looking Glass


Andrew Dreyfus
President & CEO Blue Cross Blue Shield of Massachusetts

Sue has been indispensable during my leadership transitions. Her skill, insight and honesty helped turn my vision into reality.

Dana Safran ScD
Head of Measurement for Haven Healthcare (joint venture of Amazon, Berkshire Hathaway and JPMorgan Chase)

Sue’s ability to put complex ideas into words is magic! She knows how to speak and write in ways that bring teams together around a shared set of goals and that excite customers and gain their trust.

Rachel Levine
Manager, Operational Excellence Evolent Health

Sue took a deep dive into our team’s unique situation to understand pain-points as they arose, and to work with me to strategically course-correct over time so that I felt comfortable in my role and motivated to continue working towards the company’s broader mission.

Rage Hezekiah, Poet

Sue’s guiding questions deepen my understanding of myself and inform my personal growth.

Jeff Bellows
Vice President, Corporate Citizenship and Public Affairs Blue Cross Blue Shield of Massachusetts

Sue was a key factor in my early success at Blue Cross. She understands how to navigate complex human and system dynamics, and how to laugh at the same time!